TRE3 (pronounce as ‘TRE-CUBE’ for Travel Retail Equipment, Entertainment & Experience) is the new upcoming company created in 2016 and powered by Newrest Group that brings highly innovative on-board passenger and crew experiences and trends for the travel retail, environment, entertainment and equipment markets.

The management team has more than 20 years of experience in the on-board-service business. With a distribution network around the world and Headquarters in Toulouse. We are proud to mention that in the first year of TRE3 existing they have deployed: 11 different airline companies with their innovative tablet POS and payment solution and currently serving more than 10.000 crew members in 3 different continents over the world.

TRE3 purpose is to improve the on-board experience for their client’s passengers and crew, who rely on their integral and personalized services.

TRE3 understands the client’s needs and is able to transform them into all-round, data driven, flexible and dynamic solutions that will improve the clients’ value propositions and generate unique, innovative on-board experiences that will drive revenues.

TRE3 mission is to remain a unique partner to their clients, committed to technological progress, and to work alongside their clients to provide them with integral business solutions via theirTRE3 formula.

TRE3 is…

  • TRE3 PRODUCTS : Development, design, production and supply chain of on-board equipment.

  • BOB : Sales on-board concepts (Travel retail and duty free).

  • ALL IN ONE : The out sourcing of the on-board services department and the integration of concepts.

  • TRAINING : Cabin crew training and motivation programs.

  • DIGITAL & TECHNOLOGY : Development, design and implementation of digital software to increase on-board revenues.


With their Travel Retail formula the teams generate coherent and effective communication between client passengers, crew, organizations and suppliers; through attractive menu card and catalogue design and marketing, clear sales strategy, efficient retail supply management and logistical & digital innovation.


TRE³ creates, develops, designs and produces concepts for the on-board services, adapting flexibly to the corporate identity in order to generate value for your company with elements such as rotable, disposable, and hard equipment as well as incorporating the ‘POS’ and back office management.


TRE³ takes the concept of entertainment to new heights with the possibilities of the digital world. A new means of generating on-board income through integral services for digital media, strategic partners and numerous options in terms of software, contents and applications such as with the implementation of the Airfi® solution.


TRE³ aim is to enhance all the experiences related to the whole concept of services that TREÑ can provide to their clients. Together with the clients we will make the passenger experience more comfortable & joyful via the entertainment options, purchasing via their own devices, pre-ordering options for their own ease and comfort and many more. When it’s related to the crew,TRE³ engages the crew in the sales journey on-board to meet and exceed the expectations of today’s modern passengers via crew training programs, rewarding programs, unique incentives, selling techniques and many more.

TRE3 website