Solutions Unlimited

Newrest: creating unique experiences beyond catering.

Listening to the world around us to anticipate tomorrow’s needs.
Imagining the catering of the future means integrating the major transformations shaping our times.

By observing demographic, social, environmental, economic and technological changes, Newrest adapts its strategy to precisely meet the expectations of passengers and guests.

Today, a quality experience can transform usage and perceptions. It is therefore essential to identify the vectors of attractiveness to create a strong link and generate new flows. Places such as catering, and places of transit in general, are undergoing a metamorphosis: an airport becomes an incubator for local flavors, a business becomes a living space, and a train carriage embodies the beginning of a journey.

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From the guest experience...

Far from being a simple dietary necessity, catering is becoming a privileged moment where the experience goes far beyond the dish served. Increasingly, consumers are looking for a unique, personalized experience that stands out from the routine. Food remains a safe haven, but going out is now an opportunity to experience something exceptional, a moment that appeals to all the senses. Hybrid catering concepts, attractive entertainment and dynamic on-site communication are all becoming levers for captivating our guests. Digital solutions, such as interactive menus, online ordering and the ability to personalize meals, are also part of the developments we offer.

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... to the user experience

This notion of experience doesn’t stop at catering. It now extends to the spaces in which we evolve on a daily basis. The modern user, the driving force behind the transformation of spaces, is imposing new expectations: intelligent, connected, modular environments capable of adapting in real time to increasingly diverse needs. No longer content with a functional space, customers are looking for a fluid, personalized experience, where technology plays a key role in simplifying processes and optimizing services. More than a service provider, Newrest positions itself as a true experience-creating partner. Our catering and space management solutions are designed to be flexible and adaptable, offering a tailor-made response to rapidly changing behaviors, expectations and technologies.

Interview

Dynamic teams at the heart of Newrest's development

Marion, how do you see Newrest's business fields evolving?

MF: In recent years, we have demonstrated our ability to lead the way in culinary, digital and marketing innovation. Today, we are accelerating the transformation of our businesses, with the launch of new solutions – unlimited solutions – made up of a multitude of services, in each of our market segments.

Who’s involved?

MF: Innovating, enriching our offers, developing new living spaces, proposing the right concept in the right place, transforming constraints into new ideas; all this is made possible by the dynamism of our operational and marketing teams in the field. This is the only way to develop solutions that are adapted and innovative, both in terms of the diversity of services offered and in terms of operational deployment.