Newrest therefore organizes a number of both short- and long-term sports activities throughout the year, ranging from partnerships with elite athletes to participating in events both large and small. These athletic events set the pace for the day-to-day business at Newrest.
The Newrest Group has supported elite-level skipper and adventurer Fabrice Amedeo since 2014. Amedeo, a journalist by trade, has over the years turned his passion for sailing into his profession. As the skipper of a 60‑foot IMOCA, he has competed in several races, including the “Route du Rhum”, the”Solidaire du Chocolat”, the “Transat Québec-Saint-Malo”, the “Transat Jacques Vabre” and the “2016 Vendée Globe”.
Since its founding, Newrest has been committed to its partnership with the Toulouse Football Club. Based in the same city as the Group headquarters, the TFC has been playing in the French premier soccer league since 2003. The team has given an extraordinary performance the last few seasons, and serves as a symbol of Newrest’s competitive edge.
Since January 2017, Newrest Group has begun a partnership with the “Armée de Terre” cycling team. After having succeeded in the French amateur level, since its creation in 2011, the team has gained the continental team status at the beginning of the 2015 road season. The team’s future objective is to participate in the most important races of the World Tour, such as the Tour de France. Newrest wishes to take part in the team’s development and shares its values of cohesiveness, discipline, self-transcendence and solidarity.
In addition to physical health benefits, sport helps boost energy and encourages teamwork; for the Group, this is a slam dunk. Newrest therefore encourages its employees to participate regularly in physical activity and sporting events. To this end, a number of sports clubs have been formed in Newrest subsidiaries, such as the Newrest Wacasco cricket team in Oman or the Newrest volleyball team in the Netherlands, to mention just a few.