2017 was a vital year for Newrest Wagons-Lits, which helped with the production launch for the Sud Europe Atlantique high speed line, which places Rennes at 1 hr 25 from Paris and Bordeaux at 2 hr 04, on July 2nd 2017. To mark this occasion, Newrest Wagons-Lits France strengthened its co-operation with the SNCF by providing two additional services: one service offer on the platform for Business Pro 1st customers and one on-board service for delivery to seat. In 2017, Newrest Wagons-Lits France obtained ISO 14001 certification for its environmental quality approach. This is the result of a huge amount of work by the quality department, which launched an overall waste and environment management policy. The marketing department is also certi ed for its environmental approach to the choice of products sold on-board TGVs and Intercités.
‘Click & collect’ on-board TGVs is accounting for more and more business and Newrest Wagons-Lits has invested significantly in this innovative digital service. Today, passengers can order online on all trains and skip the queues. In ‘INOUÏ’-branded TGVs, Newrest Wagons-Lits is joining forces with the SNCF’s premium service image by delivering digital orders to seats. In keeping with the online ordering service which has been active since June 2016, 2018 will be the year of the company’s digitisation, with over one million Euro investment in:
→ A high performance payment terminal combined with a touch tablet
→ Virtualisation of operating documents
→ The development of internal apps for on-board sales agents and sales development
Finally, in marketing terms, Newrest Wagons-Lits brought together the Michelin-starred chef Michel Sarran to develop recipes and Newrest Inflight to produce them, in order to develop the ‘Bistro de Chef’ concept on-board TGVs. This is a significant new innovation for our customers, after bringing on major brands in 2013. For Intercités, Newrest Wagons-Lits joined forces with the Mercotte food critic to produce a menu of health, regional products for passengers.
