To manage these outlets, Newrest Retail structured three chains to best satisfy market demand: selection of specific brands to Newrest Retail, international franchises and local franchises or partnerships.
To meet consumer expectations, Newrest Retail has designed a portfolio of internal brands such as Le RDV, Daily Break, Caffé Lindo, Sky Shop and The Lunch. The marketing policy for these brands targets harmonization of points of sale. In each country, Newrest Retail adapts part of the offering to precisely match specific regional consumer practices. We manage a portfolio of brands specially selected for each country as Malinche in Costa Rica, Timgad Café in Algeria and Seagull in Croatia.
International & Local Franchises
For its franchise brand development, Newrest Retail has relied on the services of international groups to provide popular choices for customers looking for familiarity such as Paul, illy Café, Pomme de Pain, La Croissanterie, Columbus Café & Co, Beijing 8 … Through partnership with outstanding national brands, we ensure to our customers a dedicate local experience able to share with the specific regional environment.
The inclusion of local franchise brands is one of the tools used, for example Medina in Morocco or recently, Cap Méchant in Reunion Island. Before opening a Food & Beverage Outlet, Newrest Retail manages the entire creation process. We rigorously analyze the constraints and advantages of the future concept in accordance with its location, visitor traffic, and the number and profile of potential customers. We define the interior design, the furniture, decor, uniforms and communication visuals, and monitor the construction of the premises. We select the range of products that will best suit our clientele of international or national travelers, while taking into account local traditions in terms of taste preferences and the mandatory requirements of franchise brands.
Once the outlets have opened, we take over full management of the premises, which includes purchasing and selling the products at the best quality/price ratio. This service also includes occasional events and promotions to boost traffic, avoid monotony, favor impulse buying and thereby offer a dynamic image of our points of sale. This management also obviously includes maintenance and cleaning.
The site director, technical management team and all of the employees are Newrest personnel. To ensure the quality of our service is always optimal, we provide continuous training to our teams.
The expertise acquired by Newrest Retail allows it to continue to create other customized retail concepts for new markets and to negotiate partnership contracts with prestigious local partners and international famous brands based on the development of franchises.