In September 2017, teams of Newrest Restauration in France opened the brand-new Catering concept at the Icade Park in Rungis, which hosts 15,000 employees every day. L’Addict, a 2,000m2 Catering and services area, covers the needs of nearly 1,000 employees every day.
This new space brings together commercial Catering and inter-company Catering. It hosts both the employees of the Icade Park companies and the general public, by offering a very complete range of 100 % fresh products, mostly from the ‘Marché d’Intérêt National’ in Rungis.
In collaboration with Icade, Newrest has devised a warm and innovative concept that meets both the requirements of corporate catering (social catering at affordable prices, completely different items offered every day, speed of service, ISO standard certifications, etc.) and those of commercial Catering (clever arrangements, integration of current trends, commercial spirit and better sense of the customer, flexibility, risk taking, quality of products, etc.). To access their products, guests can choose between 3 options : on-site catering, takeaway or delivery via ‘Dynam’eat’, an exclusive service developed by Newrest Restauration.
To offer the Icade Park employees an optimal dining experience, Newrest has developed a simple and effective mobile application that allows diners to check out quickly and independently thanks to the ‘Self Check-out’ feature. The ‘l’Addict’ by Newrest application is designed as a real ‘electronic wallet’, which allows everyone to recharge their account and pay their meals directly through the application. For simplicity, diners can directly order their meal online or on their smartphone with the ‘Click & Delivery’ feature and then pick it up at the restaurant or have it delivered directly to the office. To ensure maximum fluidity during busy hours, Newrest has equipped the ‘l’Addict’ staff with digital tablets to speed up order taking and checkout.
All information available on the website www.laddict-restaurant.com
