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Morocco

Newrest Morocco managed to save the day by showing organic growth in its turnover of 20 %.

Since 1985, Newrest Maroc Services, a subsidiary of Newrest Group, is a specialized caterer in the food industry; supplying various markets including Industrial Catering (Business and industries, health care and Education), Retail, inflight and Support Services.

The acquisition of ATASA has allowed Newrest to grow within the Kingdom of Morroco, and expand our scope of business to include inflight catering, Newrest Group’s core business sector. ATASA serves leading European and Middle Eastern international airlines.

Newrest benefits from a wide experience on a worldwide scale while taking into consideration local needs by taking advantage of the experience and know-how of its partner RAHAL. We concentrate on the constant improvement of our processes: procurement, quality services, training and hygiene.

This growth was possible thanks to a high retention rate for all contracts up for renewal and the signature of new contracts in Catering, in particular:

→ Prisons sector

→ Education sector: signature of the University of Fes, Casablanca International University with The Lunch concept, ‘l’Ecole Centrale’ and 3 schools with the Sana Education group

→B&I sector

The Retail offer was completed with new franchises (Paul, illy, Médina,…) in Marrakesh, Rabat, Fes and Casablanca airports. The Group also increased its presence in Infiight catering with the construction and opening of the Marrakesh production unit. Faithful to its strategy of becoming the quality reference for the profession in Morocco, Newrest was ISO 9001:2015-certfied in May 2017. The company’s quality department now has 27 government-qualified quality engineers whose role is to provide training and check the introduction and monitoring of good hygiene practice. The country also strengthened its training manager brigade, of whom there are now 8 and whose mission is to work on meal quality in all establishments.

The Newrest Academy enabled the integration of 14 new graduates from the hotel and catering college into training manager positions and trained over 600 employees from restaurants managed by the Group in Morocco.

The Newrest app which enables consumers, families and students to interact with their restaurant has been deployed over 14 sites.

More information :

Production unit : Casablanca, Tangier, Rabat, Marrakesh.

Pictogramme Calendrier

Opening date

1985

Employees

2,977

Pictogramme contrats

Contracts

261

Pictogramme repas

Meals per day

277,716

Certifications

Logo ISO 9001
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