“Newrest Restauration, daily cuisine” by Toulouse FC Business Mag
In its first edition, Toulouse FC Business Mag mentions the development strategy of Newrest Restauration.
The Toulousian group cultivates proximity as a common thread in its new catering business. As much for its customers as for its suppliers and its teams.
Trust and proximity. These are the keywords of Newrest corporate catering business. Launched two years ago, this new activity builds certainly on the strength of the Toulousian group (31,000 employees, 1.8 billion euros in turnover), but above all wanted to build a real relationship with customers and suppliers. “We combine the power of a big group and the agility of a challenger. Our strategy is simple: quality products elaborated by committed employees. The label La Ferme de Coralys, which we have created, is the symbol of the virtuous relationship between producers, products, cooks and our customers. Local ownership is our priority,” says Christel Mayaud, regional director of Newrest Restauration.
Another strong marker: a real culinary imprint. “Our desire is to cook on the same basis as traditional catering, to promote homemade recipes by working with fresh and local products”. A real state of mind that Newrest applies through concepts like “Les p’tits plats du chef” to all its customers: businesses, communities, health facilities, schools… Teams of Newrest Restauration benefit from great latitude every day. “Here, everyone can bring its touch, contribute to the collective success by raising its ideas thanks to the real proximity of managers. We are always looking for new profiles and favor internal evolution,” concludes Thomas Le Bihan, the Operation Director for the southern region.
FOR MORE INFORMATION:
- Newrest Restauration activities
- Newrest expertise for Catering
